We feature the older press coverage about us, Preloved Mode, with full text. The article has been published in the end of August 2025 by Vents Magazine and out founder Marketa Barborikova Linden Windsor talks about purpose , concept and the mission of our company, her favourite past times and future projects.
You find full article in our Press section, with the full link to the article in Vents Magazine.
Q: Preloved Mode meet-up place —sounds like a dating app. What is it really?
A: Close. It’s a matchmaking service for emotionally intelligent slow fashion. We pair pre-owned designer pieces with new narratives. A curated platform for pre-owned designer fashion. We focus on quality, story, and style—without the markup or the landfill guilt.
Q: Why preloved? Why not just “secondhand” or “vintage”?
A: It is not vintage, because it does not come from the Stone Age, and the vendors are not the Flintstones. Because “preloved” implies emotional residue. These garments have survived blast, buzz, boardrooms, and bad lighting. They’re not just worn—they’re storied. “Secondhand” sounds like a garage sale or something from your backyard. “Preloved” sounds nicer. It is still of great quality. It was once loved, it is not needed anymore but it will create joy and find the purpose somewhere else.
Q: How do you curate pieces? Is there a manifesto?
A: Absolutely. We reject fast fashion, fast feelings, and fast food. If it doesn’t feel like a character, no dialogue, it’s not Preloved Mode.
Q: What’s your take on pricing? Is it theatre or tragedy?
A: We and the vendors price it based on quality, unique look, and emotional mileage, not just market value. A blazer worn during a whistleblower’s first court appearance? That’s premium. A pair of the vendor’s Louboutins that survived three failed dates with Veni,Vidi, Fugi, and a job interview? That’s legacy pricing, not just about quality and design.
Q: Any fashion crimes you refuse to forgive?
A: Synthetics pretending to be silk. Logos without irony. We believe in elegance with accountability
Q: Why did you start it?
A: Because fast fashion is emotionally bankrupt. I wanted to build a platform where every garment carries a story, not just a price tag. I like fashion, I like horses, I dislike a herd of clothes horses or a remake of Clones Attack.
Q: What was the original business idea? So why did you launch it?
A: Because great fashion doesn’t expire. I wanted to build an online space where timeless pieces get a second life and chance, and smart shoppers get first dibs. It has been on my mind for a long time. It was set up as the company in 2019, then the pandemic came.
Q: What makes your edit different?
A: We don’t do clutter. Every piece is selected for its cut, condition, and charisma. By myself, by numerous vendors. If it doesn’t feel iconic, good to myself or the sellers, it doesn’t make the cut.
Q: Who shops on Preloved Mode?
A: People who know the difference between trend and taste. They want designer fashion with depth, not hype. And a good bargain hunt.
Q: What’s your take on resale pricing?
A: It should reflect quality, not chaos. We price fairly, transparently, and with respect for the original craftsmanship.
Q: What’s your startup superpower?
A: Paperwork. Ruthless, joyful editing of paperwork. Three piles, three folders. And having a dream or a vision with certain flexibility in mind, and not making it your master, definitely not jumping from one fad diet onto the next crazy hype, and the bandwagon.
Q: What’s the most exciting piece you’ve worn?
A: A vintage red gown by John Galliano for Dior, for the state gala in Paris last year. And a blue preloved Versace gown, altered to cover sheer places, once worn by Karlie Kloss. Twice, at the ball as well as at the wedding party in Italy this summer. Ooops, I will wear it again.
Q: What’s the craziest recent fashion information you have heard? Apparently, you get very fake blond hair staying under the sunshine for hours, sunbathing on the yacht, being a naturally dark brunette.
A: I assume I have found a new LM model of artificial intelligence without the need of coding.
Q: What’s next for Preloved Mode?
A: Pop-ups, partnerships, and a tighter edit of rare pieces. We’re upscaling with style, not noise. And I know that I do not know.
Q: What’s your favourite kind of customer feedback?
A: “I wore it and someone asked if I was in fashion.” That’s the goal.
Q: What’s the most underrated fashion move?
A: Wearing something twice. In public. With confidence.
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An Interview with Marketa B L Windsor, Founder of Preloved Mode
Jessica Friday, August 29, 2025 Content Leave a comment
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Q: Preloved Mode meet-up place —sounds like a dating app. What is it really?
A: Close. It’s a matchmaking service for emotionally intelligent slow fashion. We pair pre-owned designer pieces with new narratives. A curated platform for pre-owned designer fashion. We focus on quality, story, and style—without the markup or the landfill guilt.
Q: Why preloved? Why not just “secondhand” or “vintage”?
A: It is not vintage, because it does not come from the Stone Age, and the vendors are not the Flintstones. Because “preloved” implies emotional residue. These garments have survived blast, buzz, boardrooms, and bad lighting. They’re not just worn—they’re storied. “Secondhand” sounds like a garage sale or something from your backyard. “Preloved” sounds nicer. It is still of great quality. It was once loved, it is not needed anymore but it will create joy and find the purpose somewhere else.
Q: How do you curate pieces? Is there a manifesto?
A: Absolutely. We reject fast fashion, fast feelings, and fast food. If it doesn’t feel like a character, no dialogue, it’s not Preloved Mode.
Q: What’s your take on pricing? Is it theatre or tragedy?
A: We and the vendors price it based on quality, unique look, and emotional mileage, not just market value. A blazer worn during a whistleblower’s first court appearance? That’s premium. A pair of the vendor’s Louboutins that survived three failed dates with Veni,Vidi, Fugi, and a job interview? That’s legacy pricing, not just about quality and design.
Q: Any fashion crimes you refuse to forgive?
A: Synthetics pretending to be silk. Logos without irony. We believe in elegance with accountability
Q: Why did you start it?
A: Because fast fashion is emotionally bankrupt. I wanted to build a platform where every garment carries a story, not just a price tag. I like fashion, I like horses, I dislike a herd of clothes horses or a remake of Clones Attack.
Q: What was the original business idea? So why did you launch it?
A: Because great fashion doesn’t expire. I wanted to build an online space where timeless pieces get a second life and chance, and smart shoppers get first dibs. It has been on my mind for a long time. It was set up as the company in 2019, then the pandemic came.
Q: What makes your edit different?
A: We don’t do clutter. Every piece is selected for its cut, condition, and charisma. By myself, by numerous vendors. If it doesn’t feel iconic, good to myself or the sellers, it doesn’t make the cut.
Q: Who shops on Preloved Mode?
A: People who know the difference between trend and taste. They want designer fashion with depth, not hype. And a good bargain hunt.
Q: What’s your take on resale pricing?
A: It should reflect quality, not chaos. We price fairly, transparently, and with respect for the original craftsmanship.
Q: What’s your startup superpower?
A: Paperwork. Ruthless, joyful editing of paperwork. Three piles, three folders. And having a dream or a vision with certain flexibility in mind, and not making it your master, definitely not jumping from one fad diet onto the next crazy hype, and the bandwagon.
Q: What’s the most exciting piece you’ve worn?
A: A vintage red gown by John Galliano for Dior, for the state gala in Paris last year. And a blue preloved Versace gown, altered to cover sheer places, once worn by Karlie Kloss. Twice, at the ball as well as at the wedding party in Italy this summer. Ooops, I will wear it again.
Q: What’s the craziest recent fashion information you have heard? Apparently, you get very fake blond hair staying under the sunshine for hours, sunbathing on the yacht, being a naturally dark brunette.
A: I assume I have found a new LM model of artificial intelligence without the need of coding.
Q: What’s next for Preloved Mode?
A: Pop-ups, partnerships, and a tighter edit of rare pieces. We’re upscaling with style, not noise. And I know that I do not know.
Q: What’s your favourite kind of customer feedback?
A: “I wore it and someone asked if I was in fashion.” That’s the goal.
Q: What’s the most underrated fashion move?
A: Wearing something twice. In public. With confidence.
Q: What’s the first thing you notice when sourcing a piece?
A: The cut. If it doesn’t align with gravity or challenge symmetry, I’m gone, girl. or in the stitches.
Q: What’s your the most favourite music?
A: Just one? I do not have just one. The best of the best will be Edith Piaf with her La Vie En Rose. For numerous reasons. It will be My Girl by Motown from black music and jazz, the ballads such as With or Without You, Nothing Else Matters, and Still Loving You from real rock, and Vltava River from My Motherland by B Smetana. He was deaf by then, yet the most brilliant work comes from this hardship. So soothing. And any good pop for moving my bum.
Q: You wrote the lyrics as well as poems, besides the book. What poem and song will describe you?
A: If by Kipling. A good guide and a preparatory talk for real life. And perhaps I Vow to Thee, My Country, starting from We may not count…
Q: What are you wearing, watching, and listening to this Halloween?
A: I wanted to be Barbarella last year, but Kylie Jenner has stolen my idea, and she has access to the best of costumes, so I will stick with the crazy ginger emperor from Gladiator II. It is an easy outfit; any drapery will do the trick. I am writing the script for Gladiator III, it is full of corruption and crazies, chariots of fire like now. In the end, the little girl called Lucia, only surviving offspring of Marcus Aurelius, comes to the reflection of her grandfather Maximus, when she gets lost and finds the message carved in the rock. She carries the candle during the celebration of the light, and she lives outside of the burning Roman empire, destroyed after the rule of Julia Maesa, her ambitious daughter, and the emperor Elogabalus. For the first and last time, I have gatecrashed something behind Harry and his ambitious wife; get aboard. Spooky. I will be watching something from the film archive this year, such as The Plague or In the Name of the Rose. I enjoyed Speak with Me horror last year. It was great, but change is good. I heard a quite oldie, but goodie song by the British band Coldplay. It is absolutely brilliant, an underestimated song and it is called Cemeteries of London. Very suitable for Halloween, it would be even better and spookier with any bagpipe lament. And then really any horrible, out-of-tune freaking melody or singing by any Florence Jenkins.
Q: Do you play any musical instrument? You co-wrote an old jazz song, reimagining it as a fast-paced electro-jazz track in 2007. You gave it a new coat with your music arrangements. Is it called Life Is the Confidence? Originally from the 1930s, one of the co-authors starred in 12 Angry Men.
A: It was a masterpiece movie. Juror #11, who believes in democracy, not in the birthright. I was very young, very naive, and keen to be back in the country of my paternal ancestors. No. I cannot read music. I am playing on the nerves. I like to listen to the guitar riffs, compared to Simon Cowell, who failed his guitar lessons, so he hates it. It means that the bands of Royal Marines have these perfect rock guitar moments, or Brian May on the roof during Beating Retreat. My sister was a fiddler, torturing me with her exercises daily. We have a couple of accomplished musicians in the family, mostly playing the piano and the violin. Harry plays the second fiddle; his wife plays him like Paganini.
Q: What’s Preloved Mode in five words?
A: Smart fashion. No emotional clutter.
Q: What’s your fashion philosophy?
A: Buy less, choose better, wear longer. And if it’s got a story, even better.
Q: How can we follow Prelove Mode for future updates?
A: For future updates, you can follow the official website of Preloved Mode PrelovedMode.com
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